My information comes from a recent Town Hall meeting where CEO Steve Humphreys spoke as well as from conversations with Humphreys, Chief Product Officer Sachin Kansal and Head of Operations Ryan Nobrega.
Let's start with a few things drivers hate:
The 10% Solution
Director Hayashi had a plan B.T. (before tncs) where the city would pay for all credit transactions with a $0.25 - $0.30 fee for all passenger. But this probably is not workable in our current scenario where we're being underpriced by the competition.
Flywheel is a for profit company and has to charge something. They have credit processing fees, payroll, rent, marketing, R&D and other costs to cover. I have no idea what their bottom line is but I would like to see a fee closer to 5%.
I bought the subject up to Humphreys. He hinted that they might be able to lower the percentage if they could lower their processing costs or if the volume of users drastically increased.
One positive is that, unlike Uber, Flywheel does not take a percentage of the tips. This means that the actual percentage of a driver's gross is closer to 8.5%.