MTA Board Okays Electronic Taxi Access

The SFMTA Board unanimously approved Electronic Taxi Access (ETA) which will lead to the development of a platform allowing smart phone apps to show all the available taxis in San Francisco on a single map.

Director of Transportation Ed Reiskin (photo), who introduced the measure, said that he thought ETA should have been implemented two years ago.

President John Lazar and Charles Rathbone of Luxor Cab along with Nate Dwiri and Bill Gillespie of Yellow Cab spoke against the measure as did a spokesman for Taxi Magic. They talked about the money that they had spent developing wonderful apps of their own which made a universal app unnecessary. Gillespie said that Yellow was working on a new advanced app that would let drivers talk directly to the customers.

Well ... I could talk to customers on Cabulous (now Flywheel) three years ago which is my way of pointing out that much of what these companies are doing is re-inventing the wheel. In any case, most of their innovations are beside the point. The creation of multiple apps from multiple companies merely exacerbates the problem of the customers having too many choices with no way of knowing what the best choice is.

ETA will allow the customers to find the closest available cab and will eliminate the problem of two or three cabs from different companies going to the same address. This should greatly reduce the dreaded no-go, free up more cabs to pick up more orders and lead to better coverage in the neighborhoods.  It's best idea to improve service that anybody has come up with in the thirty years I've been in the taxi business.

The details of how this will be implemented have yet to be worked out. After the Board meeting, Director Chris Hayashi said that she will be holding meetings involving Frias Transportation Infrastructure, the cab companies and the public as to how best to implement the technology. Issues such as allowing companies to keep their own dispatch systems and brands as well as pre-tipping will be studied and discussed.

Too Many Cabs

The indefatigable Tariq Mehmood brought in somewhere around fifty drivers to speak against more cabs and Electronic Waybills. He handed out a script that they were supposed to follow which ended with a call for Tariq's favorite fetish - firing Director Hayashi. It turned out that Electoronic Waybills were Okayed by the Board over a year ago and were not on the agenda. As for Hayashi ... apparently only a couple of drivers shared Mehmood's weird obsession.

What most of the drivers did speak about was the decline of income caused by unfair competition from the illegal, uninsured vehicles of Lyft and Sidecar etc. Many drivers said that their were making 50% less than they were making a year ago. One driver said that he had started driving for Uber but quit and went back to Yellow after Uber put out so many fake cabs that his income at Uber dropped in half. Medallion holders spoke about being unable to find drivers to fill shifts. A little humor was injected by a driver named Ben who talked about a date that didn't go too well with a woman who turned out to be a Lyft driver.

Director Ed Reiskin, who is apparently powerless to go anything about this, suggested that the drivers tell their tales at the CPUC hearings that begin on April 10th.

Good idea.

Electronic Taxi Access

Kudos to Director Christiane Hayashi. For over thirty years cab drivers have wanted a universal dispatching system in San Francisco. Thanks to the Director, this dream is finally being realized.

Of course such a system was really impossible thirty years ago because the technology for it didn't exist. And, while said technology has existed for the last five years or so (Remember Open Taxi Access?), the political landscape was not ready for such a venture. To spell this out in plain English - the good ol' corrupt boys' network kept it from happening.

But, thanks to Hayshi's persistence in overcoming hurdles  (including the MTA Board's indifference, opposition from Luxor and Yellow cab companies, mindless personal attacks, cab driver paranoia and the Byzantine weirdness of the MTA) the idea is about to come to fruition as Electronic Taxi Access (ETA).

Under ETA, all apps would be required to show all the available cabs in San Francisco thus allowing the customers to choose the closest taxis on their smart phone apps. The benefits of this have been immediately obvious to every customer I've discussed the subject with but I'll spell them out anyway.

The customers will no longer have to guess which company (or companies) to call or hail because they will able to know what cabs are nearest to them. The taxis will be color coded by company so the customers can also select companies that they prefer. Coupled with pre-tipping or similar perks this should pretty much insure that the customers will get a ride in the shortest possible time.

The drivers will get the similar benefits. A Desoto driver will no longer have to go back downtown empty from the Richmond or the Sunset because a customer one block away from him or her called a Luxor and visa versa.

The balkanization of the cab industry into competing dispatching fiefdoms is one major reason that Uber et al have had such an easy time taking away our business. Drivers have been reticent to go into the neighborhoods because they have been afraid of no-goes caused by customers calling several taxi companies at once.

Electronic Taxi Access will help make us competitive again while improving service to the neighborhoods.

President Hansu Kim of Desoto Cab, on the other hand, is concerned that his company might lose its distinct brand with this system. While he agrees that all electronic hailing should be linked, Desoto is developing an app of its own which he thinks will give the public better service than anybody else in the business. He does not think that his app should be required to show taxis from cab companies that have invested nothing to improve service.

I wonder if this is as serious problem as he thinks it is? The color coding should distinguish Desoto from the other companies and, if his drivers continue to give superior service, customers will select them over the opposition and they should continue to make more money and want to stay with Desoto. If his app is really good customers will go to it to choose his cabs first. In addition, Desoto drivers will have the benefit of getting rides from other apps.

A Request for Information was put out a few months ago and the bid to create ETA was won by Frias Transportation Infrastructure (FTI) of Las Vegas.  FTI was chosen over CMT,  Digital Dispatch, Electronic Connect, Flywheel and Veriphone.

How Not to Do Politics.

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 As I was walking by the small honk-a-thon prior to last Tuesday's MTA Board meeting Tariq Mehmood approached me with a smile. This surprised me. He usually waves his arms at me and shouts things like:

"Don't talk to me!" or "Leave! You don't belong here! You are not a driver!" or "Don't you laugh at me!"

He's been acting thus ever since I wrote this post about him. Naturally, I assumed his sudden conviviality stemmed from a desire to publicize some scheme or other in my blog. This proved to be the case.

Mehmood proudly pointed to the line of cabs circling City Hall and told me that he was planning a major strike.

"You mean you're not going to pick people up?" I asked. "Uber will be happy to hear it."

"This time we'll shut the city down!"  He said with a wide-eyed grin.

"Then maybe they'll charge double."

How Not to win the Hearts and Minds of the People.


Of course it would be impossible to seal off a city with so many ways in and out. (Is he going to block off Palmetto Ave, Brotherhood Way, Alemany Blvd, Brunswick St, etc?). What would be possible would be to shut down the bridges. This has been done before and the results of such an action would follow a predictable path.

1. The cabs would block the streets for a couple of hours.

2. Since no city can tolerate such behavior, the police would eventually tow the offending vehicles and arrest and fine or discipline the drivers.

3. The traffic would soon return to flowing (or not) as it had before.

The only lasting effect would be to alienate the public even more than those cab drivers who turn down credit cards. There is nothing that people hate more than being punished for something they didn't do. It would turn people, who might be sympathetic, against the cab driver's cause.

Think of what Critical Mass has done to win love for the Bicycle Coalition.

In short, blocking traffic would be monumentally stupid, meaning that Tariq will probably do it.

What cause?

And there would the problem of explaining why Mehmood and his minions would deliberately cause massive gridlock.

One certainly couldn't tell from the above protest. As usual Tariq substituted personal attacks for reason. Why should Hayashi, Heinicke and Ed Lee resign? (Ed Lee????) We don't know. A guy with a bullhorn kept kept shouting that "we" were, "against electronic waybills, backseat terminals ..." But would this win over the hears and minds of a public that's been stuck on the Bay Bridge for two hours?

 The gentleman in the photo below didn't know if he was against the noise or not.

"It depends what the honking is about?" He said.

"Basically, they're underpaid and don't have benefits," I told him. "It's not fair."

"I can see that," he said. "On the other hand, whoever said that life should be fair?"

"Wasn't that Spinoza?"

"Maybe ... Spinoza's complicated."



A Brilliant Protest: But How Not to Get a Message Across.

I liked this one. In fact, I wish I'd thought of it. I've got to hand it to organizer Brad Newsham.  He's quite the showman and he paid for the photographer out of his own pocket. This stunt did indeed get the attention of the press. The soundbites were there for the taking. But what were they?

An online paper The San Francisco Appeal quoted Newsham as saying that the MTA has been "abusing" taxi drivers, who he says are losing business to the private car service Uber.

"We've got an absolutely demoralized workforce that's being looted," he said.

Will Reisman of the San Francisco Examiner paraphrased Mark Gruberg of the United Taxicab Workers as saying,

"Drivers are upset about onerous credit card fees ..." and "... government overregulation ..."

Gruberg also pointed out that "the SFMTA gets a 15% cut" of $250,000 taxi medallion sales and "... hasn't invested any of that money back into the industry."

Catherin Al_Meten of SF Grandparenting Examiner described signs as reading, "We won't be your cash cow" and "Fire Mirakarimi."

There are no shortage of messages. In fact, there are too many. Some are ridiculous (Mirakarimi????) and others cancel each other out. Mark does't like "overregulation" but Brad wants to regulate Uber out of business. And, what are we to do about "abused" and "demoralized" cab drivers? Do we need group therapy?

Sorry. But there is no center in any of this, no concrete plan of action with which the non-cab driving public can identify. Given this potpourri of soundbites, the media focused on what most disturbs them.

Flikr descibed it as a "Protest of proposed credit card charges for "cabbies.'"

KRON 4 News asked on facebook, "Do you think 'cabbies' should have to pay credit card charges?" The count was tied at 4-4 at last ... count.

Reisman devoted most of his article to discussing credit card processing fees and the MTA's plan to cap them at 3.5% - about which Gruberg continues to harp, despite the fact that not taking credit cards is the one act for which the public most hates taxi drivers. Reisman writes,

"While the drivers and companies bicker about credit card fees, taxi passengers will continue to feel the impact of the argument. Some drivers, angry about absorbing the extra costs, are still refusing to pick up passengers who don’t have cash."

The journalist concluded with a story about a cab customer who was spit at by a "cabbie" when he tried to use a credit card.

Newsham's cab caravan was good theatre but, in the end, the mixed messages may have done little except feed negative "cabbie" stereotypes. The protest that the public is really paying attention to is the one the anti-credit card genius's are holding every day. Uber must be pleased.

How Not to Talk to High Ranking Officials.

Brad Newsham finally scores points.

But, first, Brad shoots himself in the foot.

Director Heinicke isn't going anywhere.  He's just been reappointed. Furthermore, for better or worse, when it comes to taxis, Heinicke is the most influential member of the MTA Board. Since, we can't get rid of him, maybe we should try to free his mind instead.


The self-proclaimed "most powerful and great leader the ..." taxi "... industry has ever seen" throws a "spontaneous" tantrum.

In recorded history, has anyone ever advanced a cause by embarrassing, insulting or threatening powerful officials?

Thoughts on the Protest

If nothing else yesterday's protest was the biggest in my 27 years of cab driving, topping even the famous anti-Feinstein demonstration of 1984. It was truly awesome with honking taxis circling the block around City Hall for at least 4 hours.

• The 1984 rally took place just before the Democratic convention that year and probably cost Diane Feinstein the chance to be the first woman to run as a Vice Presidential candidate.
• Nonetheless Feinstein won the argument, put more cabs on the street (the issue of that day) and went on to become a very powerful U.S. Senator.

• Lesson - honking horns don't necessarily make policy.

The drivers made their point - they don't like electronic waybills and they don't want to pay credit card charges. In addition, there were about a dozen other things that the hundred or so drivers who spoke at the MTA Board meeting either liked or didn't like - including some of which (selling cabs at open auctions or putting an end to the sales program) contradicted each other. 

• Most of the drivers were, as advertised, the ones (mostly non-medallion holders) you never see at meetings.
• But there were also a fair number of medallion holders including friends from the SFCDA.

Misplaced aggression?

Many of the drivers complained about being forced to open bank accounts by companies like Yellow and Luxor; or being forced to give their social security numbers to open these accounts; or being hit by transaction charges; or being threatened if they tried to use Square or other Apps. If so, it should have been the companies that the drivers were protesting - not Taxi Services. To clarify:

• A driver does not have to use the back-seat terminal.
• He or she is entitled to use Square or any other App to process the credit card receipts.
• A driver should never pay more than 5% including all banking fees.
• If the drivers are being overcharged or threatened by a company they should contact Taxi Services.

At the Board Meeting I rhetorically asked, "If Green Cab can afford to pay their drivers credit card receipts why can't Yellow or Luxor Cab?"

• Actually my feeling are stronger than that.
• If Yellow and Luxor can't do anything without cheating their drivers, why should they get any break at all?
• To put it crudely: If they aren't satisfied with saving a $ million a year - screw 'em. They should continue picking up the tab.

Now for the most popular parts of my post.

I still think the back-seat terminals might work if installed properly and that they should be given a chance to prove or disprove their value.

• http://phantomcabdriverphites.blogspot.com/2011/04/tip-prompting-will-it-make-drivers-more.html
• http://phantomcabdriverphites.blogspot.com/2011/04/back-seat-terminals-demonstrated.html
• http://phantomcabdriverphites.blogspot.com/2011/04/back-seat-vs-front-seat-tipping.html

Higher Math or Cutting Off Your Nose to Spite Your Face.

• One driver said that the 5% cost him $4.00 on a $24.00 ride. "It cost me my tip," he said. Actually, dude, what you lost at 5% is $1.20.
• The suddenly omnipresent Dean Clark claimed that the 5% would cost him $300 a month.
• Have either one of these guys calculated how much NOT taking credit cards would cost them every month?
• I mean, two $10 rides a day should easily cover the 5% charge.

A suggestion.

Since you guys started complaining and refusing to take credit cards, I've been getting the best tips I've ever had in my life. I think of you as my living tip prompters.

When a customer gets in and nervously asks, "Do you take credit cards?" I smilingly say, "Of course I take credit cards - my customers always come first."

I repeat: the best tips I've ever had in my life. And, after the protests yesterday, they'll only get better.

Try a little showmanship. Smile through the pain.

MTA Board Meeting; or How to Make Gridlock

At the 4-18 MTA Board meeting, Director Nat Ford announced three all-day Town Hall Meetings that appear to be the result of cab driver Tariq Mehmood's uprising at the previous Board meeting. The subjects of meetings will be:

1. Electronic waybills.
2. Credit Cards.
3. Possible meter increase.

Ford did not announce the dates  but he did say that they would be conducted by somebody named "staff." Hopefully, this means that Deputy Director Chris Hayashi will be back from vacation to lead them because, if nothing else, she is a true master at such things.

I haven't been to one of these Board meetings in a long time but, after seeing this one, I'm beginning to understand Emile Lawrence.

Emile used to write a newspaper column called the Midnight Cabbie. He went back to school, got a bookkeeping degree but couldn't get a job. He went back to taxi driving and used to show up at the Board meetings to yell at Ford for not hiring him as a bookkeeper. Very entertaining.

Not that I approve of yelling at the Executive Director but, after witnessing the irrationality of the Board's decision making process last Tuesday, I wanted to scream at somebody.

The particular case in point was the Board's decision to turn to Hayes into a two-way street between Van Ness and Gough. In order to reduce the overflow, they planned to channel part of the traffic south onto Van Ness and then change Fell into a two way street between Van Ness and Franklin so that the traffic on Van Ness could take a right turn onto one lane on Fell in order to head to the Sunset.

You professional drivers have doubtless already recognized this as insane. An intelligent ten year old could tell you that this would result in grid-lock on Hayes, Fell and Van Ness. In fact, if you set out to deliberately shut down the area, you'd be hard pressed to find a better way to do it. The only thing that would beat it would be to change Van Ness south into a dead end street - but this plan would effectively do that anyway.

This appeared to be the brainchild of Director Cheryl Brinkman who likes to bicycle and walk and, ironically, is the former chair of the Board of Directors of Livable City San Francisco. She said that she held a meeting at (I think) the Hayes Valley Community Center and nobody spoke against the plan.

She did not mention whether or not she went to the community centers of the Haight or the Richmond or the Sunset or the Parkside and asked the thousands of people that would be brutalized by the plan how they liked the idea of spending a hellish extra hour or two each week on their commutes so that the a couple of hundred people in Hayes Valley might lead more livable lives. But, then, she didn't have to.

A nice young man, appropriately attired in a dark suit, presented a study to justify the plan. He had calculated the number of cars that go up Hayes, then turn on Franklin and Gough. He hadn't bothered to calculate the number of cars on Van Ness heading south or the number on Fell between Franklin and Van Ness. Nor had he bothered to estimate the number of vehicles on Market that were going be stalled at the inter-section of 9th, Market, Hayes and Larkin by the traffic backing up from Van Ness. Nor did he calculate the cost of hiring traffic control officers at said intersection for four hours a day as the only hope of allowing the cars and buses to pass through.

At one point, he said that he wasn't sure where the cars would go. "Maybe they'll go up Larkin," he said vaguely. Needless to say he hadn't calculated the number of cars that currently go up Larkin during rush hour or he would've already known where the cars will go.

They'll go nowhere!

And, of course, he failed to estimate the additional emissions and fumes, the enlarged carbon footprint, that would be poured into the atmosphere by the impeded vehicles and the lengthening of the commutes.

The only member of the MTA Board to vote against the measure was Director Malcom Heinicke.

You know what frightens me about all this?

It's the possibility that the MTA Board was not paid off by the Hayes Valley merchants and that they really think this is a workable idea.

Screeeeeaaaammmmmmmmm!

MTA Board OK's Peak Time Cabs; Supes Spank Cabbies

The MTA Board and the Board of Supervisor both met yesterday and both dealt with similar cab issues - changing and clarifying the transportation code so that it would be easier to stop illegal activities - including doormen selling rides to illegal vehicles and illegal cabs and limos stealing rides from licensed taxicabs in San Francisco.

The legislation had the support of almost everybody in the taxi industry (drivers, owners, managers and medallion holders/drivers). It seemed like no-brainer and, for the MTA, it was. Malcom Heinicke spoke highly of the measure.

The Board of Supervisors, however, had a different take on the subject. Two amendments were added to the legislation by Supervisor Scott Wiener of District 8. One of them called for Taxi Services to report about progress in improving service 4 times a year. The other called for reducing penalties given to illegal limos and cabs from $2,500 to $5,000 down to $1,000.

Directory of Taxi Services, Christiane Hayahsi was unable to attend the meeting because she had jury duty. Attorney Michael Harris was supposed to speak in her place but apparently was unable to do so because the amendments were approved prior to the meeting.

Nothing like transparency, no?

What was the reasoning of Supervisor Wiener and the rest of the Board? The illegal vehicles are supposedly filling a niche and thus doing a public service???

There is more than a bit of irony here:

1. Supervisor Wiener is from the Castro - that's right! The second or third best served district in San Francisco. Cabs flood the area 90% of the time and I've never seem an illegal taxi there. Well ... everyone has their servant problems.
2. The amendment would give tacit support to a group of people who pay no license fees or business taxes and put customers at risk by not being insured. Or, is the paltry $1,000 Wiener's idea of a business tax?
3. The only service I've ever seen illegal taxis and limos do is steal my fares - often with the collusion of doormen who apparently would also have their fines reduced.
4. The only reason illegal cabs and limos have a niche is for the same reason prostitutes do - their expenses are almost non-existant and nobody has systematically gone after them.
5. After backing the amendment, members of the Board spent a fair amount of time urging each other to support low-paid workers of various kinds. Apparently they don't think cab drivers, who are among the lowest paid workers doing one of the most dangerous jobs in the country, are worthy of such consideration.

This isn't a done deal. The proposal with the amendment has to be "read" again at next week's board meeting and then will be voted on the week after that. As I understand it, unless the legislation goes back to a subcommittee, there will be no public comment allowed on the subject.

This might be a good time to remind our respective supervisors that we are not the uncouth, illiterate serfs that they appear to think we are. It might be good to let them know that we are voters - voters who talk to around 15 or 20 other voters each every day. ( The math is 1500 cabs x 2 shifts x 20 = 60,000 potential voters a day.)

Drivers can find the phone numbers and e-mail addresses of their respective supervisors at SFGov.org. You can find the voters in your taxis.

Peak Time Permits

The MTA Board also passed a resolution to send a proposal for Peak Time Permits to the Taxi advisory Council in order to work out a plan.

Director Malcom Heinicke was very happy because this was his baby and he was very pleased to see drivers as different as Tone Lee, Carl Macmurdo and myself all backing the idea.

However, there were, and are many drivers, who are strongly against putting additional cabs on the street - including possibly myself. My position depends upon what they do, how they do it, and who benefits from it. The devil is in the details.

At any rate, the TAC meetings should be interesting for a change. The next one's  on March 15th - the  Ides of March - the date when Julius Caesar was assassinated in 44 B.C.

Should we beware the Ides of March?