Open Letter to Mark Gruberg, Dave Schneider and All The People at Green Cab

Hi Mark, Dave (photo) and the rest of you guys,

I just heard the news that you are probably going out of business and I wanted to express my sympathy along with my gratitude for having spent two years working for a company that was an actual co-op, a place where both professionalism and fair treatment of drivers was of paramount importance.

I'm a story teller and I think a few little tales will explain the difference between the attitude at Green and the way drivers are treated at many other companies.

Shorty before I went to Green, I had my medallion at Luxor Cab. I came to work one day only to find 30 drivers lined up at the cashier's window tying to pick up their cabs. There was no movement for a few minutes so I walked up to the window to find out what was going on. The female cashier, who was supposed to be putting out the taxis, was running numbers on an adding machine.

I watched her for a few minutes then got her attention. She gave me a big smile, apologized for keeping me waiting, stamped my waybill, gave me the medallion and went back to her adding machine.

I called her over and asked what she was doing. She said that she had to add up credit card totals. I told her that she should do it later because the drivers were losing money while they were waiting.

"Don't worry," she said with a suck-ass smile, "just come to the front of the line and I'll put you out."

It was a major reason I left Luxor. I didn't like being forced to act like an asshole just because I held a medallion.

After my first shift at Green, my night driver left me a long letter pointing out that: I had not washed the cab when I turned it in, that I had not vacuumed the inside and that I'd left pistachio shells all over the floor. He ended his note by saying, "We don't act this way at Green."

My first thought was, "Hey – I'm an owner!" My second thought was, "Hypocrite!"

Of course he was right. I should've cleaned he taxi and he should have the right to call me on it if I didn't go my job. A driver's a driver whether he or she owns a medallion or not. Green is one of the few companies where this principle was a daily truth instead of empty verbiage.

Perhaps, the thing I liked best about Green was the fairness with which everyone was treated. As result you had the most professional drivers in the fleet. If I'm not mistaken Green had the highest percentage of radio players and Flywheel users. I also have little doubt that Green set the industry standard for fewest complaints. If Green had any drivers who turned down credit cards or refused to take people to the Sunset they sure didn't talk about it.

Mark – Green set the standard for everyone else to follow. If all the drivers in San Francisco acted like you guys did at Green, the taxi industry would be in much better shape than it is now.

Here's a shot from your 2010 Christmas party. I never stopped enjoying my time there.

Good luck! I hope the rumors of your demise turn out to be false.

Thoughts on Electronic Taxi Acess (ETA)

Director Christiane Hayashi would have had an easier time with the measure if she'd simply pushed for the Electronic Taxi Access part without including additional data collection. But the Director thinks the information to be gained will be invaluable in helping her regulate the taxi industry and she's never been one to back down from a fight if she thought she was right.

On the other hand, Yellow and Luxor killed a similar measure two years ago so she would have had a battle in any case.

I supported ETA, despite a few reservations about personal privacy, because I think this may be our only chance to get a universal dispatching system. And, without universal dispatch, we'll never be able to compete with Uber and the TNC's (Twit & Nerd Carriers).

Company Opposition

Hansu Kim, President of Desoto Cab, told me that he favored a universal App but was against the Frias Transportation Infrastructure (FTI) platform. He said that FTI had refused to co-operate with San Francisco taxi companies and that the taxi companies had offered their data to FTI but the tech company had refused to give them the technology necessary to transfer their data. He also seemed to fear that FTI (an offshoot of Frias Transportation which runs cab companies in Las Vegas) would try to take over the local business.

The compromise with the SFMTA would appear to render Kim's first objection moot. If the San Francisco companies provide the data necessary for ETA, FTI would have to provide the necessary technology to use it or loose their software contact.

As for Frias taking over ... I guess that is a legitimate concern. However, Hayashi has said that the contract with FTI includes clauses that will prevent them from entering the taxi business in San Francisco.

Down Dinosaur Walk

Nate Dwiri of Yellow cab presented his usual set of dubious statistics at the Board meeting and then pulled my-favorite-all-time-argument-for-more-taxis out of his cellar. He claimed that Yellow was unable fill their dispatch orders which proved (for him) that the city needs more cabs. In other words, he used Yellow's incompetence as a reason for the SFMTA to help him make more money. There is much to be said about this:

1. Sources tell me that, for years, Yellow has deliberately been holding calls in order create the stats that Dwiri gave out at the meeting. In short, Yellow has been deliberately giving poor service so that the city will give them more medallions. Bizarre – but entirely possible under the gate system.
2. Although I don't have definitive proof for the above assertion, the information gleamed from Yelp on Yellow shows that there are drastic problems with Yellow's dispatching service. Out of 91 Yelp reviews, 6 were positive. 80 of the reviews were negative, giving only one star (out of a possible 5). Many of these reviewers expressed regret that they couldn't give a negative rating. 
3. Yellow can't come close to filling their shifts now. Where would Mr. Dwiri park additional cabs?
4. Mr. Dwiri does not drive cabs anymore. If he did he would realize that that there already are far too many taxis on the street most of the time. 
5. I spent a couple of hours with Taxi Services' inspectors last Saturday night (see future post) and we watched empty cabs following each other down Mission and Polk streets while Lyft and Sidecars were picking up right and left. Why? The customers had hailed the same TNC's that had picked them up at home and taken them there.

Charles Rathbone of Luxor Cab, on the other hand, argued that Luxor didn't want to provide the city with their data because their dispatching system gave them a leg up on their competitors.

I guess he means Desoto, Yellow, ect. More to the point might be Bay Cab.

Mr. Rathbone has expressed anger with me in the past for calling Luxor a dinosaur. But I don't know what other comparison to make: Neandrathal? Denisovan (early hominoids who had sex with Neandrathals)? Or, for a non-extinct species, the Ostrich?

Cab companies competing with each other is as relevant to the problems facing the taxi industry today as the Warring States Period of Ancient China is to modern geopolitics.

The real game today is taxi companies vs Uber & the TNC's. It's how to win back the hearts and minds of the riding public. The only way to succeed is to take back our turf in the outer districts and the only way to do that is a universal dispatching system. The only brand that's important for us now is Taxicabs.

Although many companies are against ETA, most drivers are for it, and I have yet to meet a customer who didn't find the idea "awesome."

We win those customers back and they'll be plenty of business for everybody.

Electronic Taxi Access

Kudos to Director Christiane Hayashi. For over thirty years cab drivers have wanted a universal dispatching system in San Francisco. Thanks to the Director, this dream is finally being realized.

Of course such a system was really impossible thirty years ago because the technology for it didn't exist. And, while said technology has existed for the last five years or so (Remember Open Taxi Access?), the political landscape was not ready for such a venture. To spell this out in plain English - the good ol' corrupt boys' network kept it from happening.

But, thanks to Hayshi's persistence in overcoming hurdles  (including the MTA Board's indifference, opposition from Luxor and Yellow cab companies, mindless personal attacks, cab driver paranoia and the Byzantine weirdness of the MTA) the idea is about to come to fruition as Electronic Taxi Access (ETA).

Under ETA, all apps would be required to show all the available cabs in San Francisco thus allowing the customers to choose the closest taxis on their smart phone apps. The benefits of this have been immediately obvious to every customer I've discussed the subject with but I'll spell them out anyway.

The customers will no longer have to guess which company (or companies) to call or hail because they will able to know what cabs are nearest to them. The taxis will be color coded by company so the customers can also select companies that they prefer. Coupled with pre-tipping or similar perks this should pretty much insure that the customers will get a ride in the shortest possible time.

The drivers will get the similar benefits. A Desoto driver will no longer have to go back downtown empty from the Richmond or the Sunset because a customer one block away from him or her called a Luxor and visa versa.

The balkanization of the cab industry into competing dispatching fiefdoms is one major reason that Uber et al have had such an easy time taking away our business. Drivers have been reticent to go into the neighborhoods because they have been afraid of no-goes caused by customers calling several taxi companies at once.

Electronic Taxi Access will help make us competitive again while improving service to the neighborhoods.

President Hansu Kim of Desoto Cab, on the other hand, is concerned that his company might lose its distinct brand with this system. While he agrees that all electronic hailing should be linked, Desoto is developing an app of its own which he thinks will give the public better service than anybody else in the business. He does not think that his app should be required to show taxis from cab companies that have invested nothing to improve service.

I wonder if this is as serious problem as he thinks it is? The color coding should distinguish Desoto from the other companies and, if his drivers continue to give superior service, customers will select them over the opposition and they should continue to make more money and want to stay with Desoto. If his app is really good customers will go to it to choose his cabs first. In addition, Desoto drivers will have the benefit of getting rides from other apps.

A Request for Information was put out a few months ago and the bid to create ETA was won by Frias Transportation Infrastructure (FTI) of Las Vegas.  FTI was chosen over CMT,  Digital Dispatch, Electronic Connect, Flywheel and Veriphone.

Malcolm on Top

Might as well start with Jim Gillespie (photo, below). He walked up to me with a big smile as I headed across the square toward the MTA board meeting last Tuesday.

"Going to write something in your blog?" he asked with a smile.

"I just found out that Heinicke (photo left) appears to be be violating the Sunshine Ordinance. The meetings are a farce," I told Gillespie. "The proposals are decided in advance behind close doors."

"I thought that's the way it worked," Jim said.

If anybody would know about such things it would be Gillespie. He was seen making one of those back door visits with his pal John Lazar and the way he jauntily bounded up the steps to City Hall told me how the vote would go.

MTA Board did indeed choose to lease 150 to 200 medallions or permits to taxi companies. The permits are supposed to go to the best run companies but "word on the street" is that Yellow will get more than its share anyway.

Jim used the incompetence of his company during the meeting as a reason for the City to give him more cabs. He especially mentioned that a high percentage of the people who call Yellow hang up before the dispatcher answers or cancel before Yellow picks them up.              

What he didn't bother to tell the Board was that Yellow often deliberately fails to answer the phone and then holds the orders for 9 to 12 minutes before dispatching them.  That way the company can use their poor service to ask for more taxis. And, the City is going to do it. Another doublethink classic.

The board will lease the taxis to the companies despite the fact that a study being done by Hara and Associates will not be finished until January.

This caused some discussion and the only dissenting vote. Chairman of the Board, Tom Nolan (photo left) thought that they should wait until the study was completed. He also wanted to revisit the decision if Hara came to the conclusion that no cabs were necessary. But, as one driver said, that's like closing the barn door after the horses are out.

There was an extended discussion by the Board members but it was one of those experiences where reality trumps satire.

Not that there is necessarily anything wrong with ignorance. But, it does take humility to learn and the Board has adamantly refused to listen to anybody - the Taxi Advisory Council, the drivers at the Town Hall meetings, the drivers at the MTA Board meetings, Director of Taxi Services Chris Hayashi, Dan Hara - who could teach them what's what.

The tone was actually set a few Board meetings ago when Director Joel Ramos (photo right) fervently thanked Director Malcolm Heinicke for helping them understand the taxi business. I have nothing to add. This is the level at which the Board functions.

Ramos thought the fact that Uber, Sidecar and other illegal Apps started in San Francisco was a priori proof that there must be a shortage of cabs. It couldn't have anything to do with the fact that this city is one of the Tech start up capitals of the world and that the businesses are being set up in such a way that it's almost impossible for them to lose money. Not to mention that these Apps are invading cities like Washington D.C. and Chicago that are flooded with taxis.

"Word on the street" has it that Director of Transportation Ed Reiskin (along with the Mayor's office) is responsible for raising the payout to medallion holders back up to $200 thousand from the $150 thousand that Heinicke wanted them to suck on. Although Reiskin is clearly being pressured from above to "show them the money," he appears to be struggling to do as best he can by the drivers and the cab riding public.

The problem is that he clearly does not understand the most basic things about the cab business. Nor does he know the characters in it.

And, why should he? He has the entire MTA under his purview. How could he know the nuts and bolts of every division? Especially one as complex as taxicabs? That's what the Director of Taxi Services is supposed to be for. But, of course, the Board has her on the top of their list of people not to listen to. (Hmm. I've just ended two perfectly good sentences in a row with prepositions. Take that Sister Pauline!)

Director Reiskin thought it was refreshing to hear from people outside the cab industry during public comment - after the usual collection of professional shills (most of them paid by Luxor or Yellow) came up calling for as many 700 more cabs. My favorites were the hotel rep and the woman from the Chamber of Commerce. They always want more cabs no matter what the situation. They wanted more after 9/11.

The hotel guy said that they couldn't find cabs at the hotels. Of course not. With all the limos lined up to grease the doorman, where would a cab park? The Commerce lady, as always, cited the expanding population of San Francisco as a reason to put out the taxis.

 She's right of course. In 1950, the population of San Francisco was 775,357. By 2010, it was 805,235. At that rate, one additional medallion a year should do the trick.

When another speaker and myself told Reiskin that, even if they started the process tomorrow, the additional cabs still wouldn't be ready for the Blue Angels, he was disconcerted. He thought about it for few moments and decided that "we have to get them out as soon as possible." He seemed to be unaware of the fact that, if the taxis were needed at all, it wouldn't be until May. Yes - there are no tourists between October and the summer.

The ideal time to add taxis would be in April. That way they wouldn't lower the incomes of current drivers and they'd be ready for the boat races next summer. There was no need to rush. Reiskin had plenty of time to read Hara's study and still add cabs if needed. Anyone in the taxi business could have told him so - if he'd been willing to listen.

On the other hand, someone else is clearly pushing Reiskin's buttons. (See the title of this post.) The only real reason to put the permits out fast is to funnel funds into the income streams of a few cab companies and the SFMTA.

One thing the Board members did right ...

was finally come out in favor of an Uber like App for taxicabs. Finally?

I wrote my first post on Cabulous and Open Taxi Access(OTA)  on January 28, 2011. The idea has been presented to the MTA Board on numerous occasions. The Taxi Advisory Council voted in favor of it. Cab drivers almost universally support it. Chairman Tom Nolan even said that the Board should look into the idea.

Cabulous started at approximately the same time as Uber in 2010. If OTA had been supported by the Board when it first came to their attention, everyone might be talking about how Uber is like Cabulous and not the other way around.

About the only people against it were the managers of Yellow and Luxor Cabs.

So what happened?

"Word on the street (dude sees all, hears all, knows all)" is that OTA died when President and General Manager of Luxor cab, John Lazar (photo), told former Executive MTA Director Nat Ford to kill it.

On the other hand, funds have recently been allocated to Taxi Services for electronic dispatch (The new name for OTA). Hopefully the Board will follow through this time.

Why $1,900 a month?

Of course this figure was not vetted (What is these days?) but the going price for medallions leased to taxi companies is currently $2,500. Yet here is the SFMTA selling permits on the cheap. To say the least, this runs contrary to their normal behavior. It also gives credence to the "word on the street" that John Lazar and Jim Gillespie worked out a back door deal after threatening to sue the SFMTA. At $1,900 a month Yellow and Luxor will make out like bandits - which isn't too far from their normal behavior.

Yellow takes in between $8,000 to $12,000 per day by encouraging its drivers to "voluntarily" tip. And, of course, John Lazar was asking for $10 per day plus $2 for the gasman at Luxor when I was there three years ago. At that time, he was also asking his cashiers to "voluntarily" tip him.  This meant that John's cashiers had to make $100 per shift in tips from drivers through Luxor's dispatching window (photo below) before they could make anything for themselves. This gives the word "voluntary" a whole new meaning.

What we have here, then, is the SFMTA getting together with two of the most dubious taxi companies in the business to divvy up money that had been headed to ease the old age of working cab drivers. This would appear to leave Director Malcolm Heinicke with a profound moral quandary:

Should the MTA take 15%, 33% or 50% from the companies' tipping jars? For the public good - as is, of course, understood.